GEO (Generative Engine Optimisation) ensures your brand appears when AI search engines like Google Gemini, Bing Copilot, and SearchGPT generate responses for your industry keywords.
When someone searches using Google's AI Mode, Bing Copilot, or SearchGPT, the results are AI-generated summaries — not blue links. GEO ensures your brand is in those summaries.
Content and technical strategies to appear in Google's AI-generated search summaries and Google SGE (Search Generative Experience) results.
Optimise for Microsoft's AI-powered Bing search. With Bing Copilot integrating ChatGPT, visibility here means direct exposure to OpenAI's user base.
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals that AI systems use to decide which sources to surface in generated responses.
Create comprehensive content clusters that establish your brand as the authoritative source in your niche — making AI tools default to citing you.
Build the digital footprint — mentions, citations, PR links — that AI models use as trust signals when deciding which brands to reference.
Track your brand's generative search visibility with custom dashboards showing AI citation rates, referral traffic from AI platforms, and competitive positioning.
AEO focuses on AI assistants and chatbots (ChatGPT, Perplexity). GEO focuses on AI-powered search engines (Google Gemini, Bing Copilot, SearchGPT). Both are important — AEO and GEO together cover the full AI search landscape.
No. Traditional SEO remains essential. GEO is an additional layer on top. The strongest digital presence combines all three: traditional SEO, AEO, and GEO — which is what our Authority plan includes.
Any industry where people research before buying — healthcare, legal, finance, education, SaaS, real estate, and professional services. If your customers research online before choosing a provider, GEO is essential.
We track: appearances in Google AI Overviews via Search Console, brand citations in AI-generated content, direct referral traffic from AI platforms, and branded search volume growth over time.
Get a free GEO strategy session. We'll analyse your current generative search presence and show you exactly what needs to change.